Besides the product itself ( a top-tier margarita mix using the highest quality ingredients and a unique natural preservative that foregoes the pasteurization process that would otherwise kill the fresh flavor), the founder had a name and a vision. He needed us to envision the rest, creating a full-on branding package including a logo, packaging design, and custom-tailored Shopify site that embodied a relaxed, yet refined lifestyle.
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The opportunity to truly stand out on the shelf came with the unique choice of packaging: a bottle made completely out of paper. With the ability to print imagery on nearly 100% of the bottle, we pitched an ambitiously difficult spiral concept. As the bottle is turned, the spiraling ribbon of the design is beheld by the customer.
We provided two distinct design directions, both showcasing meticulously hand-drawn illustrations. Ultimately, the founder went with the option that incorporated the stripes of the logo's hammock in a dynamic and eye-catching fashion.
