New Creation Sodaworks is a craft soda company based near Athens, GA that specializes in making unique flavors with the most natural ingredients possible. We were instantly drawn to them due to their ethos of providing a high-quality alternative to "Big Soda" that emphasizes craftsmanship and creativity. Plus, they're just really good people.
When we began our partnership, they needed a rebrand of their initial lackluster packaging design they received from another design agency. Starting from the foundation of the core elements, we re-imagined the cans to invoke the feeling of premium, small-batch, handmade artisanship via hand-lettered typography. Paired with bright patterns showcasing the real natural ingredients and iconic animal mascot illustrations, the result was a can design that has no problem standing out on the shelf and communicating a craft-focused identity.
We then went on to create tons of graphic marketing assets, like product mockups, advertisements, pitch decks, and anything else the company required as they rapidly expanded to new distribution channels.
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Our partnership then continued with a full Shopify site rebuild, SEO campaign, and email marketing strategy that resulted in a 70% increase in revenue for their ecommerce channel in the first year. Currently, our second year together is closing in on a 90% year-over-year increase in revenue on top of that.
